Social media offers small businesses some amazing opportunities that other forms of marketing methods simply don’t offer, but sadly many small businesses don’t fully understand how to use social media effectively to take full advantage of its power. In this article, we will share with you how to promote your business on social media successfully to increase sales and profits.
Successfully promote your business on social media following these 7 key principles:
#1. Add value to your followers lives.
Build a relationship based on trust and loyalty. Your followers will connect with your brand if they trust you. Do this by sharing content that adds value to their lives. Take a look at your last 10 social media posts and ask yourself two questions:
 What value did you provide to your audience?
 What purpose did it serve?
If you answered these two questions with: ‘none’ and ‘to sell’, then you need to rethink your social media strategy.
You need to connect with your audience on a personal and emotional level by finding your social media voice. Two of the most powerful emotional triggers are humour and anger. Use these emotional triggers and an informal conversational tone to increase engagement with your posts. Remember nobody buy’s from a robot, so don’t sound like one.
#2. Don’t give your followers the hard sell.
You must never over promote. It’s better to adopt a mindset of ‘how can we help you‘ rather than ‘what can we sell you‘.
People use social media to interact with family and friends, or network with other businesses. They certainly don’t use it to be sold to. Be friendly, warm and engaging and occasionally provide them with and opportunity to buy from you.
#3. Find out where your customers hang out.
Not all social media platforms have the same audience. If you’re a B2B business, then LinkedIn is a great social network to socialise with other businesses. If you’re a B2C business, then Facebook is a great social media platform.
#4. Get really good on one or two social media platforms.
Many small businesses make the fatal error of thinking they need to be on every social media platform, and in the process get overwhelmed trying to post content on every platform. It’s a much better strategy to identify the top one or two platforms where your target market hangs out, and concentrate on engaging with those audiences rather than spreading yourself thin across many platforms.
#5. Have a conversation with your audience.
Many small businesses miss the point of social media. They use social media to have a monologue. They communicate in one direction only. The clue is in the word ‘social’. Being social isn’t sitting in a room talking at someone. It’s talking with someone. It’s connecting with them on a personal level and developing a dialogue.
#6. Post consistently
Always post high quality content that connects with your audience. If you can post one, two or three updates per day, great, but try for once or twice a week. Many small businesses fail to use social media consistently because they don’t post regularly enough.
#7. Increase engagement
Make sure whatever you post is as good as it can be so it encourages engagement. Make sure your content is worthy of your followers attention. Make it entertaining, helpful, wacky, inspiring or valuable. If it is worthy of their attention, your audience are more likely to comment on it or share with their friends and family.
When you create your content ask yourself if you’d like, comment on or share it. If you think you would, then this will feed your next post engagement. Focus on creating high quality content for a loyal and passionate following.
Don’t get stuck in the mindset of chasing likes, follower numbers or post reach as these metrics can often be meaningless.
Concentrate on producing great content to grow a loyal following of people who love what you do and express it by posting likes comments sharing your content. It goes without saying that a loyal following will more likely buy your goods or services.