How to Get 20% More Leads

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Do you send paid advertising traffic to your website homepage?
If you do then you’re wasting your advertising budget because the lead conversion rate is generally very poor.
You’re not alone if you do because most businesses send paid advertising visitor traffic to their website homepage or even a specific product webpage.
Your lead generation rate will always be poor if you do this.
If you want to convert more of your website visitor into leads, the best way to do it is to use specific ‘landing pages’.

What are landing pages?

Any page on your website could technically be a landing page but a really effective landing page has only one aim – converting a visitor into a lead.
Landing pages focus your visitor’s attention into taking only one action.
They don’t confuse your visitors with lots of options.
Landing pages are basically simplified web pages.

Why are landing pages so useful?

If you carry out direct marketing e.g. Email, Facebook advertising or Google Adwords, then the page you send your visitors to really matters.
You need to concentrate your visitor’s attention into converting them into a prospective lead or better customer.
Otherwise, it’s a waste of your business’s money.
Landing pages are high leverage pages.

If you can convert an extra 20% or more of your visitors into potential leads or customers this can have a big impact on your business.
For example, you might offer free vouchers to download on your website. A normal webpage could convert about 30% of visitors into potential leads (I.e they sign up for a free voucher and give you their email address in return).
if you used the Facebook lead generation form instead, (i.e they don’t have to leave Facebook to get a voucher, your conversion could rise to about 40%.

But If you used a website landing page your conversion rate could go up to about 50%. That’s an increase of 20% compared to a normal webpage. Impressive figures. Definitely not be sniffed at.

What makes a great landing page?

Great landing pages have these 8 features:

#1. Only one call to action
Don’t confuse your visitors with too many options on the webpage.
Use a stripped back webpage that only has one action for them to take.

#2. The benefits are in the heading
You need to identify your customers ‘pain-point’ and show how your business or service can fix their pain.

#3. Testimonials from customers
Real life stories from previous customers are a powerful persuasion tool.

#4. A short contact form
Your customers need to be able to get in contact, otherwise, there is no point in directing them to your website.
After all, that’s the point of a landing page.

#5. An easy setup process
You don’t want to spend hours building your landing pages.
You want to be able to create and deploy the landing page in a few minutes.

#6. Conversion data and analytics
Good Landing pages give you meaningful data so you can see what’s working and what’s not.

#7. Split testing
If you’re using specific landing pages software, it will even allow you to test different versions (called Split Testing) of your landing page so you can see which one is working best.
Split testing is such a great way to get better results. It is about working smarter not always harder.

#8. An easy way to get the page online
Good landing page software doesn’t require you to be a computer programmer.
It usually has a drag and drop builder.
They also give you proven templates they know convert large numbers of visitors.

What are the best landing page creation tools?

There are just so many great tools available out there to build great landing pages, so it’s not really possible to list them all, but here are some of our favourites:

Lead Pages – approx from $25 a month

Features include:

  • Free 14 day trial
  • Build unlimited pages
  • Provide you with lots of templates
  • Lead generation built in
  • Facebook compatible
  • Drag and drop builder
  • Conversion statistics and analytics
  • Split testing

Unbounce – approx from $79 a month

Features include:

  • Free 30 day trial
  • Drag and drop builder
  • Brand matching
  • Lead generation built in
  • Integrates easily with WordPress
  • Easy to add third party tools
  • Conversion statistics and analytics
  • Split testing

Instapage – approx from $69 a month

Features include:

  • Lots of templates
  • Drag and drop builder
  • Copy existing webpage styles
  • Conversion statistics and analytics
  • Allows to get close to your branding as possible.

Optimisepress – $97 one off payment

Features include:

  • Works only on WordPress websites
  • Create high converting landing pages
  • Generate any page
  • Very flexible
  • Economical one off payment
  • Good for selling high price ticket items
  • Economical one-off payment

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