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How to identify your target audience

Your digital marketing plan is all about finding customers. The key to finding customers is knowing where to look. But even if you know where to look, if you don’t know what you’re looking for, it can be a complete waste of time. knowing who you’re looking for = knowing …

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A Beginner’s Guide to Digital Marketing

The internet has transformed the way we buy products and services. We are using mobile smartphones more and more to shop. There has been a digital revolution in the consumer experience. And the experience is everywhere. It is more important than ever to make sure your business has an effective …

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What is a digital marketing sales funnel?

If you have an online business you must have a sales funnel to convert your website visitors into paying customers. Your sales funnel is an essential part of your digital marketing strategy. A website visitor is called a prospect in the sales world. Most of your prospects are unlikely to …