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A Beginner’s Guide to Digital Marketing

The internet has transformed the way we buy products and services. We are using mobile smartphones more and more to shop. There has been a digital revolution in the consumer experience. And the experience is everywhere. It is more important than ever to make sure your business has an effective …

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How to Design a Newsletter That Your Customers Will Want to Read

Right you’ve built your email list, and now you are ready to send your customers your newsletter. But what should your newsletter look like and what should it contain? Follow these simple steps to create a newsletter that your subscribers will actually want to read: How To Design Your Newsletter …

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How to Build Your Email List

Well let’s start with how not to build your email list. You certainly shouldn’t put an opt-in form on your website asking your visitors to ‘sign up for our newsletter’. Nobody wants another newsletter in their inbox. The best way to build your email list is to use an opt-in form …